And down, down to Goblin-town You go, my lad!
How to write and sell a book in 10 easy(ish) steps
1. Take one fabulous idea
It's impossible to overstate the importance of your concept in terms of how successful your book becomes. Stephenie Meyer writes perfectly good, competent prose - but her story idea (ordinary girl falls for sexy vampire) turned her book into a cultural phenomenon. Dan Brown, Stieg Larsson, Stephen King are all similar: decent writers blessed with stunning ideas.
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